SIR 2020 Virtual Annual Conference

Joel Kashuba, SVP & Director of New Product Development at Fifth Third Bank, will discuss the importance of empathetic models in consumer research and how you can look across industries to understand the “last best experience” that shapes what consumers expect from your organization.

With more than 20 years of experience creating Design, Innovation and Development capabilities within the organizations he serves, Mr. Kashuba will share examples of both “how to think” about the capability your need to build and “where to look” for examples that could inspire your next big idea.